Sitemap - 2021 - FouAnalytics Practitioners' Newsletter
Optimize for Humans and Away From Bots with FouAnalytics
First Direct Evidence that Bot Activity Drives/Enables Lower CPMs
Yes, Viewability Measurement in FouAnalytics
How to Spot Affiliate Cookie-Stuffing Fraud with PageXray by FouAnalytics
How to Find Fake Apps and Apps Run in Mobile Emulators with FouAnalytics
(Don't) Trust AND Verify Has Never Been More Crucial
Generation 2 of Entropy Analysis in FouAnalytics
* New * Feature - Show/Hide Types of Traffic in FouAnalytics
In programmatic channels, quality does NOT go up with higher CPMs
Simple Cross-Channel Optimizations for Digital Campaigns
I'm a big fan of programmatic, just like the next guy...
You thought saved money buying low CPM ads through programmatic?
iOS is 63% cheaper AND accounts for majority of real, human clicks on programmatic ads
If only 5% of the clicks were humans, you're paying 20X higher effective CPM
*NEW* Feature - Executive Tab in FouAnalytics, plus PageXray
In-Ad vs On-Site Measurement in FouAnalytics
F-caps and Same Ad on the Page
*NEW* Sharing Feature in FouAnalytics
A cybersecurity challenge in the age of surveillance
FouAnalytics Shows Complete URL Where Ads Were Run
Build an Inclusion list for specific audience programmatic campaigns
How to Place FouAnalytics in-ad tags in CM360, DV360, Trade Desk TTD, Xandr/AppNexus
How to Turn Off Twitter Audience Platform
Frequency caps and overfrequency
Using Fou Analytics to inform GA segments
Google Analytics Vulnerabilities Put Marketers At Risk
FouAnalytics - Check if Touch Events Look Real
Blown Out Between Midnight and 4a
Programmatic Reach is Less Than You Think
50 - 70% Discount on CPM prices to show ads to humans? Yes, please.
Analyzing Click Patterns in FouAnalytics to Find Bots
Formatting Average Session Duration (or any time-based metric) in MS Excel - QUICK TIP
Google to Stop Selling Ads Based on a Person's Web Browsing
How to Handle Campaigns with Infrequent/High-Ticket Conversions.
Be sure to insist on HOURLY reports/analytics
Marketers, you paid for fraud detection. So what?
Thread: Basic "due diligence" is all it takes to find ad fraud in your own campaigns
How to Check Your Site's Performance Using Chrome Devtools - Lighthouse
Publishers, what are the most common issues you face with fraud detection vendors?
Referrer Spam in Google Analytics
If You Can See The Fraud, You Can Solve The Fraud