Archive - FouAnalytics Practitioners' Newsletter

FouAnalytics Practitioners' Newsletter moved to LinkedIn

Friendly reminder that I am no longer posting here on Substack.

Feb 6, 2024 •

January 2022

Moving FouAnalytics Practitioners' Newsletter to LinkedIn

This will be my last post here on Substack.

Jan 25, 2022 •

December 2021

Optimize for Humans and Away From Bots with FouAnalytics

Other fraud detection vendors only measure for IVT (invalid traffic).

Dec 13, 2021 •

November 2021

First Direct Evidence that Bot Activity Drives/Enables Lower CPMs

Bot Activity Is Key to Large Volumes, Low CPM Prices, High Click Rates

Nov 27, 2021 •

Yes, Viewability Measurement in FouAnalytics

Yes, we measure viewability in FouAnalytics.

Nov 24, 2021 •

How to Spot Affiliate Cookie-Stuffing Fraud with PageXray by FouAnalytics

When you run a PageXray on a site or page, and you see a large number of pages that are neither ad serving or ad tracking domains, you are likely…

Nov 9, 2021 •

How to Find Fake Apps and Apps Run in Mobile Emulators with FouAnalytics

For practitioners, in the Domain App report, you can isolate mobile apps by typing the following into the search box on the upper right of the page:

Nov 8, 2021 •

October 2021

(Don't) Trust AND Verify Has Never Been More Crucial

Don't just trust that your DSP, SSP, or anything ad tech works. Verify it. If you can't then don't spend the money

Oct 15, 2021 •

Generation 2 of Entropy Analysis in FouAnalytics

Generation 2 of our entropy analysis incoming to #FouAnalytics

Oct 8, 2021 •

* New * Feature - Show/Hide Types of Traffic in FouAnalytics

For practitioners, this is a quick way to isolate various types of traffic to time series pattern analysis.

Oct 7, 2021 •

September 2021

Bought Traffic = Bot Traffic

If a site is a cheater, they will use every trick in the book to make more money and cover it up.

Sep 18, 2021 •

In programmatic channels, quality does NOT go up with higher CPMs

It’s the same mix of crappy sites, and they will take whatever CPM you want to pay

Sep 15, 2021 •

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