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FouAnalytics Practitioners' Newsletter
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First Direct Evidence that Bot Activity Drives/Enables Lower CPMsBot Activity Is Key to Large Volumes, Low CPM Prices, High Click Rates
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Yes, Viewability Measurement in FouAnalyticsYes, we measure viewability in FouAnalytics. And we have security measures in place to prevent tampering, like what was documented with Newsweek in 201…
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How to Spot Affiliate Cookie-Stuffing Fraud with PageXray by FouAnalyticsWhen you run a PageXray on a site or page, and you see a large number of pages that are neither ad serving or ad tracking domains, you are likely looki…
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How to Find Fake Apps and Apps Run in Mobile Emulators with FouAnalyticsFor practitioners, in the Domain App report, you can isolate mobile apps by typing the following into the search box on the upper right of the page: An…
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(Don't) Trust AND Verify Has Never Been More CrucialDon't just trust that your DSP, SSP, or anything ad tech works. Verify it. If you can't then don't spend the money
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Generation 2 of Entropy Analysis in FouAnalyticsGeneration 2 of our entropy analysis incoming to #FouAnalytics see if you can tell which scatterplot below shows campaign data (gray dots) overlapping …
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* New * Feature - Show/Hide Types of Traffic in FouAnalyticsFor practitioners, this is a quick way to isolate various types of traffic to time series pattern analysis.
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Bought Traffic = Bot TrafficIf a site is a cheater, they will use every trick in the book to make more money and cover it up.
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