Don't just trust that your DSP, SSP, or anything ad tech works. Verify it. If you can't then don't spend the money
Generation 2 of our entropy analysis incoming to #FouAnalytics see if you can tell which scatterplot below shows campaign data (gray dots) overlapping …
For practitioners, this is a quick way to isolate various types of traffic to time series pattern analysis.
If a site is a cheater, they will use every trick in the book to make more money and cover it up.
It’s the same mix of crappy sites, and they will take whatever CPM you want to pay
Forget the fancy custom algorithms and microtargeting; basic blocking and tackling works better.
... how else could I afford >50 million ad impressions?
Nope, you wasted more money instead.
See all