FouAnalytics Practitioners' Newsletter | Augustine Fou | Substack

Don't just trust that your DSP, SSP, or anything ad tech works. Verify it. If you can't then don't spend the money

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Generation 2 of our entropy analysis incoming to #FouAnalytics see if you can tell which scatterplot below shows campaign data (gray dots) overlapping …

Oct 8

For practitioners, this is a quick way to isolate various types of traffic to time series pattern analysis.

Oct 7

If a site is a cheater, they will use every trick in the book to make more money and cover it up.

Sep 18

It’s the same mix of crappy sites, and they will take whatever CPM you want to pay

Sep 15

Forget the fancy custom algorithms and microtargeting; basic blocking and tackling works better.

Sep 14

... how else could I afford >50 million ad impressions?

Sep 13

Nope, you wasted more money instead.

Sep 12

FouAnalytics Practitioners' Newsletter

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