How to Place FouAnalytics in-ad tags in CM360, DV360, and Trade Desk TTD

There are different sets of macros that are allowed

Choose one of the options below, depending on your campaign set up. Note that if you buy through Trade Desk, but you serve the ads through CM360, you do not need to place tags in both places — i.e. you can choose to place the tag in TTD or in CM360; you do not need both (since that would mean duplicate counting of impressions)

FouAnalytics tag deployment in CM360

If they are pasting the tag into Campaign Manager, this is the version to use (and see screen shot of how to place it). 

https://api.b2c.com/api/init-[YOUR ID HERE].js?adID=%eaid!&advertiserID=%eadv!&campaignID=%ebuy!&creativeID=%ecid!&placementID=%epid!&environment=%eenv!&siteid=%esid!&country=%g&match=%m&site=%s&landingpage=%u

DCM macro documentation is here https://support.google.com/campaignmanager/table/6096962?hl=en

FouAnalytics tag deployment in DV360

if they are pasting into DV360, this is the tag to use

<script src="https://api.b2c.com/api/init-[YOUR ID HERE].js?ADSTXT_AD_SYSTEM_DOMAIN=${ADSTXT_AD_SYSTEM_DOMAIN}&ADSXT_PUBLISHER_ID=${ADSXT_PUBLISHER_ID}&AUCTION_ID=${AUCTION_ID}&BUNDLE_ID=${BUNDLE_ID}&CAMPAIGN_ID=${CAMPAIGN_ID}&CREATIVE_ID=${CREATIVE_ID}&EXCHANGE_ID=${EXCHANGE_ID}&INSERTION_ORDER_ID=${INSERTION_ORDER_ID}&INVENTORY_SOURCE_EXTERNAL_ID=${INVENTORY_SOURCE_EXTERNAL_ID}&PUBLISHER_ID=${PUBLISHER_ID}&SOURCE_URL=${SOURCE_URL}&SOURCE_URL_ENC=${SOURCE_URL_ENC}&UNIVERSAL_SITE_ID=${UNIVERSAL_SITE_ID}" async></script>

DV360 macro documentation is here https://support.google.com/displayvideo/answer/2789508?hl=en&ref_topic=3425150

this is the screen shot of how it looks

FouAnalytics tag deployment in TTD

the tag with TTD macros appended

https://api.b2c.com/api/init-{YOUR ID HERE].js?domain=%%TTD_SITE%%&user=%%TTD_TDID%%&partner=%%TTD_PARTNERID%%&advertiser=%%TTD_ADVERTISERID%%&campaign=%%TTD_CAMPAIGNID%%&creative=%%TTD_CREATIVEID%%&adformat=%%TTD_ADFORMAT%%&supply=%%TTD_SUPPLYVENDOR%%&bidrequest=%%TTD_IMPRESSIONID%%&zipcode=%%TTD_ZIPCODE%%&trusteID=%%TTD_TRUSTESID%%&country=%%TTD_COUNTRY%%&city=%%TTD_CITY%%&metro=%%TTD_METRO%%&region=%%TTD_REGION%%&unixtime=%%TTD_UNIX_TIMESTAMP%%&devicetype=%%TTD_DEVICETYPE%%&deviceID=%%TTD_DEVICEID%%&latitude=%%TTD_LAT%%&longitude=%%TTD_LONG%%

screen show of the placement — be sure to place the javascript tag in the “JavaScript Tracking Tag” area