How to Place FouAnalytics in-ad tags in CM360, DV360, Trade Desk TTD, Xandr/AppNexus
There are different sets of macros that are allowed
Choose one of the options below, depending on your campaign set up. Note that if you buy through Trade Desk, but you serve the ads through CM360, you do not need to place tags in both places — i.e. you can choose to place the tag in TTD or in CM360; you do not need both (since that would mean duplicate counting of impressions)
FouAnalytics tag deployment in CM360 (formerly called DCM)
If they are pasting the tag into Campaign Manager, this is the version to use (and see screen shot of how to place it).
DCM macro documentation is here https://support.google.com/campaignmanager/table/6096962?hl=en
FouAnalytics tag deployment in DV360
if they are pasting into DV360, this is the tag to use
DV360 macro documentation is here https://support.google.com/displayvideo/answer/2789508?hl=en&ref_topic=3425150
this is the screen shot of how the placement looks (note it is under HTML tracking tag)
FouAnalytics tag in TTD
The tag with TTD macros appended. screen shot of the placement area— be sure to place the javascript tag in the “JavaScript Tracking Tag” area
FouAnalytics tag in Xandr/AppNexus
With Xandr macros added. Note there are 2 versions (one is https, the other is http - they will select the correct one automatically when you have both in there)
FouAnalytics tag in Shopify
From this page: https://help.shopify.com/en/manual/promoting-marketing/pixels/custom-pixels/creating-custom-pixels
From your Shopify admin, go to Settings > Customer events.
Give your pixel a unique name. If you enter the name of a custom pixel that already exists, then you'll be prompted to give your pixel a different name.
Click Add pixel to open the event editor.
Paste the third-party JavaScript pixel into the Code window.
Add the events you want to track in the appropriate schema.
Optional: Click More actions to edit your pixel name or view information on hiring a Shopify expert for assistance with your custom pixels.
Click Save to save your custom pixel. If you're ready to connect your
FouAnalytics tag in Simpli.fi
Add to the Extra HTML section