If You Can See The Fraud, You Can Solve The Fraud
Most marketers don't even get placement reports that tell them which websites or apps are ripping them off.
If marketers used #FouAnalytics to tag their ads and their sites, they can see which websites and apps showed their ads. And we can determine the levels of fraud — ranging from bot traffic to stacked ads, ad slot refreshing, pixel stuffing, and pop-, push-, or forced-navigation. If you can see the domains and apps that are causing the fraud in your campaigns you can turn them off — i.e. add them to block lists or remove them from your include-lists. So simple, right? Guess why fraud detection vendors don’t want you to know that? So you have to keep paying them.
Note the examples below and the percentage fraud — those are not low percentages. We start with the most egregious offenders first and turn them off. That is how you progressively clean your campaigns. And you can do this yourself. #FouAnalytics is free for small and medium businesses. Just request an invite at fouanalytics.com.
Full article here: Marketers, If You Can See The Fraud, You Can Solve The Fraud