FouAnalytics Practitioners' Newsletter

FouAnalytics Practitioners' Newsletter

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iOS is 63% cheaper AND accounts for majority of real, human clicks on programmatic ads
Lots of advertisers have been whipped into a frenzy of concern over the loss of device-level identifiers in iOS.
Sep 11, 2021 • 
Augustine Fou

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FouAnalytics Practitioners' Newsletter
FouAnalytics Practitioners' Newsletter
iOS is 63% cheaper AND accounts for majority of real, human clicks on programmatic ads
You thought saved money buying low CPM ads through programmatic?
Nope, you wasted more money instead.
Sep 12, 2021 • 
Augustine Fou

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FouAnalytics Practitioners' Newsletter
FouAnalytics Practitioners' Newsletter
You thought saved money buying low CPM ads through programmatic?
They Booted Me From Forbes
But they won't silence me
Jun 11, 2021 • 
Augustine Fou
5

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FouAnalytics Practitioners' Newsletter
FouAnalytics Practitioners' Newsletter
They Booted Me From Forbes
6
Formatting Average Session Duration (or any time-based metric) in MS Excel - QUICK TIP
A handy trick to format a number into a time/duration metric.
Mar 5, 2021 • 
Alex Giedt
1

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FouAnalytics Practitioners' Newsletter
FouAnalytics Practitioners' Newsletter
Formatting Average Session Duration (or any time-based metric) in MS Excel - QUICK TIP
I'm a big fan of programmatic, just like the next guy...
... how else could I afford >50 million ad impressions?
Sep 13, 2021 • 
Augustine Fou
1

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FouAnalytics Practitioners' Newsletter
FouAnalytics Practitioners' Newsletter
I'm a big fan of programmatic, just like the next guy...
1
How to Place FouAnalytics in-ad tags in CM360, DV360, Trade Desk TTD, Xandr/AppNexus
There are different sets of macros that are allowed
Apr 29, 2021 • 
Augustine Fou

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FouAnalytics Practitioners' Newsletter
FouAnalytics Practitioners' Newsletter
How to Place FouAnalytics in-ad tags in CM360, DV360, Trade Desk TTD, Xandr/AppNexus
How to Find Fake Apps and Apps Run in Mobile Emulators with FouAnalytics
For practitioners, in the Domain App report, you can isolate mobile apps by typing the following into the search box on the upper right of the page:
Nov 8, 2021 • 
Augustine Fou
1

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FouAnalytics Practitioners' Newsletter
FouAnalytics Practitioners' Newsletter
How to Find Fake Apps and Apps Run in Mobile Emulators with FouAnalytics
2
Simple Cross-Channel Optimizations for Digital Campaigns
Forget the fancy custom algorithms and microtargeting; basic blocking and tackling works better.
Sep 14, 2021 • 
Augustine Fou

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FouAnalytics Practitioners' Newsletter
FouAnalytics Practitioners' Newsletter
Simple Cross-Channel Optimizations for Digital Campaigns
First Direct Evidence that Bot Activity Drives/Enables Lower CPMs
Bot Activity Is Key to Large Volumes, Low CPM Prices, High Click Rates
Nov 27, 2021 • 
Augustine Fou
4

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FouAnalytics Practitioners' Newsletter
FouAnalytics Practitioners' Newsletter
First Direct Evidence that Bot Activity Drives/Enables Lower CPMs
How to Spot Affiliate Cookie-Stuffing Fraud with PageXray by FouAnalytics
When you run a PageXray on a site or page, and you see a large number of pages that are neither ad serving or ad tracking domains, you are likely…
Nov 9, 2021 • 
Augustine Fou
2

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FouAnalytics Practitioners' Newsletter
FouAnalytics Practitioners' Newsletter
How to Spot Affiliate Cookie-Stuffing Fraud with PageXray by FouAnalytics
Optimize for Humans and Away From Bots with FouAnalytics
Other fraud detection vendors only measure for IVT (invalid traffic).
Dec 13, 2021 • 
Augustine Fou
1

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FouAnalytics Practitioners' Newsletter
FouAnalytics Practitioners' Newsletter
Optimize for Humans and Away From Bots with FouAnalytics
Real Campaign "drop-offs"
What are the "drop offs" from ads purchased, to ads served, to ads rendered.
Mar 25, 2021 • 
Augustine Fou
1

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FouAnalytics Practitioners' Newsletter
FouAnalytics Practitioners' Newsletter
Real Campaign "drop-offs"
4
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