Archive - FouAnalytics Practitioners' Newsletter

iOS is 63% cheaper AND accounts for majority of real, human clicks on programmatic ads

Lots of advertisers have been whipped into a frenzy of concern over the loss of device-level identifiers in iOS.

Sep 11, 2021 •

You thought saved money buying low CPM ads through programmatic?

Nope, you wasted more money instead.

Sep 12, 2021 •

They Booted Me From Forbes

But they won't silence me

Jun 11, 2021 •

Formatting Average Session Duration (or any time-based metric) in MS Excel - QUICK TIP

A handy trick to format a number into a time/duration metric.

Mar 5, 2021 •

I'm a big fan of programmatic, just like the next guy...

... how else could I afford >50 million ad impressions?

Sep 13, 2021 •

How to Place FouAnalytics in-ad tags in CM360, DV360, Trade Desk TTD, Xandr/AppNexus

There are different sets of macros that are allowed

Apr 29, 2021 •

How to Find Fake Apps and Apps Run in Mobile Emulators with FouAnalytics

For practitioners, in the Domain App report, you can isolate mobile apps by typing the following into the search box on the upper right of the page:

Nov 8, 2021 •

Simple Cross-Channel Optimizations for Digital Campaigns

Forget the fancy custom algorithms and microtargeting; basic blocking and tackling works better.

Sep 14, 2021 •

First Direct Evidence that Bot Activity Drives/Enables Lower CPMs

Bot Activity Is Key to Large Volumes, Low CPM Prices, High Click Rates

Nov 27, 2021 •

How to Spot Affiliate Cookie-Stuffing Fraud with PageXray by FouAnalytics

When you run a PageXray on a site or page, and you see a large number of pages that are neither ad serving or ad tracking domains, you are likely…

Nov 9, 2021 •

Optimize for Humans and Away From Bots with FouAnalytics

Other fraud detection vendors only measure for IVT (invalid traffic).

Dec 13, 2021 •

Real Campaign "drop-offs"

What are the "drop offs" from ads purchased, to ads served, to ads rendered.

Mar 25, 2021 •

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