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iOS is 63% cheaper AND accounts for majority of real, human clicks on programmatic ads
Lots of advertisers have been whipped into a frenzy of concern over the loss of device-level identifiers in iOS. Adtech proponents tell them their…
Augustine Fou
Sep 11, 2021
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iOS is 63% cheaper AND accounts for majority of real, human clicks on programmatic ads
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You thought saved money buying low CPM ads through programmatic?
Nope, you wasted more money instead.
Augustine Fou
Sep 12, 2021
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You thought saved money buying low CPM ads through programmatic?
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They Booted Me From Forbes
But they won't silence me
Augustine Fou
Jun 11, 2021
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They Booted Me From Forbes
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I'm a big fan of programmatic, just like the next guy...
... how else could I afford >50 million ad impressions?
Augustine Fou
Sep 13, 2021
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I'm a big fan of programmatic, just like the next guy...
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Simple Cross-Channel Optimizations for Digital Campaigns
Forget the fancy custom algorithms and microtargeting; basic blocking and tackling works better.
Augustine Fou
Sep 14, 2021
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Simple Cross-Channel Optimizations for Digital Campaigns
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First Direct Evidence that Bot Activity Drives/Enables Lower CPMs
Bot Activity Is Key to Large Volumes, Low CPM Prices, High Click Rates
Augustine Fou
Nov 27, 2021
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First Direct Evidence that Bot Activity Drives/Enables Lower CPMs
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Real Campaign "drop-offs"
What are the "drop offs" from ads purchased, to ads served, to ads rendered.
Augustine Fou
Mar 25, 2021
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Real Campaign "drop-offs"
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Frequency caps and overfrequency
How many times did you shown an ad to the same user/device/browser?
Augustine Fou
Apr 25, 2021
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Frequency caps and overfrequency
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In programmatic channels, quality does NOT go up with higher CPMs
It’s the same mix of crappy sites, and they will take whatever CPM you want to pay
Augustine Fou
Sep 15, 2021
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In programmatic channels, quality does NOT go up with higher CPMs
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How to Spot Affiliate Cookie-Stuffing Fraud with PageXray by FouAnalytics
When you run a PageXray on a site or page, and you see a large number of pages that are neither ad serving or ad tracking domains, you are likely…
Augustine Fou
Nov 9, 2021
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How to Spot Affiliate Cookie-Stuffing Fraud with PageXray by FouAnalytics
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50 - 70% Discount on CPM prices to show ads to humans? Yes, please.
Have a look at this article https://www.forbes.com/sites/augustinefou/2021/03/17/the-best-deal-in-programmatic-digital-advertising-right-now If you have…
Augustine Fou
Mar 17, 2021
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50 - 70% Discount on CPM prices to show ads to humans? Yes, please.
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Moving FouAnalytics Practitioners' Newsletter to LinkedIn
This will be my last post here on Substack. please see and re-subscribe on LinkedIn (link below) Best Practices and Pro Tips for FouAnalytics…
Augustine Fou
Jan 25
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Moving FouAnalytics Practitioners' Newsletter to LinkedIn
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