FouAnalytics Practitioners' Newsletter

Home
Archive
About
NewTopDiscussion
Lots of advertisers have been whipped into a frenzy of concern over the loss of device-level identifiers in iOS. Adtech proponents tell them their…
Augustine Fou
Nope, you wasted more money instead.
Augustine Fou
But they won't silence me
Augustine Fou
5
6
... how else could I afford >50 million ad impressions?
Augustine Fou
1
1
Forget the fancy custom algorithms and microtargeting; basic blocking and tackling works better.
Augustine Fou
Bot Activity Is Key to Large Volumes, Low CPM Prices, High Click Rates
Augustine Fou
3
What are the "drop offs" from ads purchased, to ads served, to ads rendered.
Augustine Fou
1
4
How many times did you shown an ad to the same user/device/browser?
Augustine Fou
It’s the same mix of crappy sites, and they will take whatever CPM you want to pay
Augustine Fou
When you run a PageXray on a site or page, and you see a large number of pages that are neither ad serving or ad tracking domains, you are likely…
Augustine Fou
1
Have a look at this article https://www.forbes.com/sites/augustinefou/2021/03/17/the-best-deal-in-programmatic-digital-advertising-right-now If you have…
Augustine Fou
3
1
This will be my last post here on Substack. please see and re-subscribe on LinkedIn (link below) Best Practices and Pro Tips for FouAnalytics…
Augustine Fou
3
© 2022 Augustine Fou
Privacy ∙ Terms ∙ Collection notice
Publish on Substack Get the app
Substack is the home for great writing