iOS is 63% cheaper AND accounts for majority of real, human clicks on programmatic ads
fouanalytics.substack.com
Lots of advertisers have been whipped into a frenzy of concern over the loss of device-level identifiers in iOS. Adtech proponents tell them their targeting will be far worse and their ability to measure the effectiveness of campaigns will suffer too. But real practitioners of digital marketing will not be fooled by those ad tech proponents, because they know that targeting based on flawed targeting parameters is useless and measurement to the level of device identifiers is not necessary. Adtech proponents are simply trying to scare advertisers into continuing to buy their snake oil, which is built around privacy-invasive device identifier harvesting and targeting.
iOS is 63% cheaper AND accounts for majority of real, human clicks on programmatic ads
iOS is 63% cheaper AND accounts for majority…
iOS is 63% cheaper AND accounts for majority of real, human clicks on programmatic ads
Lots of advertisers have been whipped into a frenzy of concern over the loss of device-level identifiers in iOS. Adtech proponents tell them their targeting will be far worse and their ability to measure the effectiveness of campaigns will suffer too. But real practitioners of digital marketing will not be fooled by those ad tech proponents, because they know that targeting based on flawed targeting parameters is useless and measurement to the level of device identifiers is not necessary. Adtech proponents are simply trying to scare advertisers into continuing to buy their snake oil, which is built around privacy-invasive device identifier harvesting and targeting.