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This will be my last post here on Substack. please see and re-subscribe on LinkedIn (link below) Best Practices and Pro Tips for FouAnalytics…
Augustine Fou
3
Other fraud detection vendors only measure for IVT (invalid traffic). They don’t measure for humans. So when they tell you there’s only 0.6% IVT, it…
Augustine Fou
Bot Activity Is Key to Large Volumes, Low CPM Prices, High Click Rates
Augustine Fou
3
Yes, we measure viewability in FouAnalytics. And we have security measures in place to prevent tampering, like what was documented with Newsweek in 2018…
Augustine Fou
When you run a PageXray on a site or page, and you see a large number of pages that are neither ad serving or ad tracking domains, you are likely…
Augustine Fou
1
For practitioners, in the Domain App report, you can isolate mobile apps by typing the following into the search box on the upper right of the page…
Augustine Fou
2
Don't just trust that your DSP, SSP, or anything ad tech works. Verify it. If you can't then don't spend the money
Augustine Fou
1
Generation 2 of our entropy analysis incoming to #FouAnalytics see if you can tell which scatterplot below shows campaign data (gray dots) overlapping…
Augustine Fou
For practitioners, this is a quick way to isolate various types of traffic to time series pattern analysis.
Augustine Fou
If a site is a cheater, they will use every trick in the book to make more money and cover it up.
Augustine Fou
It’s the same mix of crappy sites, and they will take whatever CPM you want to pay
Augustine Fou
Forget the fancy custom algorithms and microtargeting; basic blocking and tackling works better.
Augustine Fou
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