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Moving FouAnalytics Practitioners' Newsletter to LinkedIn
This will be my last post here on Substack. please see and re-subscribe on LinkedIn (link below) Best Practices and Pro Tips for FouAnalytics…
Augustine Fou
Jan 25
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Moving FouAnalytics Practitioners' Newsletter to LinkedIn
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Optimize for Humans and Away From Bots with FouAnalytics
Other fraud detection vendors only measure for IVT (invalid traffic). They don’t measure for humans. So when they tell you there’s only 0.6% IVT, it…
Augustine Fou
Dec 13, 2021
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Optimize for Humans and Away From Bots with FouAnalytics
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First Direct Evidence that Bot Activity Drives/Enables Lower CPMs
Bot Activity Is Key to Large Volumes, Low CPM Prices, High Click Rates
Augustine Fou
Nov 27, 2021
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First Direct Evidence that Bot Activity Drives/Enables Lower CPMs
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Yes, Viewability Measurement in FouAnalytics
Yes, we measure viewability in FouAnalytics. And we have security measures in place to prevent tampering, like what was documented with Newsweek in 2018…
Augustine Fou
Nov 24, 2021
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Yes, Viewability Measurement in FouAnalytics
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How to Spot Affiliate Cookie-Stuffing Fraud with PageXray by FouAnalytics
When you run a PageXray on a site or page, and you see a large number of pages that are neither ad serving or ad tracking domains, you are likely…
Augustine Fou
Nov 9, 2021
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How to Spot Affiliate Cookie-Stuffing Fraud with PageXray by FouAnalytics
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How to Find Fake Apps and Apps Run in Mobile Emulators with FouAnalytics
For practitioners, in the Domain App report, you can isolate mobile apps by typing the following into the search box on the upper right of the page…
Augustine Fou
Nov 8, 2021
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How to Find Fake Apps and Apps Run in Mobile Emulators with FouAnalytics
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(Don't) Trust AND Verify Has Never Been More Crucial
Don't just trust that your DSP, SSP, or anything ad tech works. Verify it. If you can't then don't spend the money
Augustine Fou
Oct 15, 2021
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(Don't) Trust AND Verify Has Never Been More Crucial
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Generation 2 of Entropy Analysis in FouAnalytics
Generation 2 of our entropy analysis incoming to #FouAnalytics see if you can tell which scatterplot below shows campaign data (gray dots) overlapping…
Augustine Fou
Oct 8, 2021
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Generation 2 of Entropy Analysis in FouAnalytics
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* New * Feature - Show/Hide Types of Traffic in FouAnalytics
For practitioners, this is a quick way to isolate various types of traffic to time series pattern analysis.
Augustine Fou
Oct 7, 2021
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* New * Feature - Show/Hide Types of Traffic in FouAnalytics
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Bought Traffic = Bot Traffic
If a site is a cheater, they will use every trick in the book to make more money and cover it up.
Augustine Fou
Sep 18, 2021
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Bought Traffic = Bot Traffic
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In programmatic channels, quality does NOT go up with higher CPMs
It’s the same mix of crappy sites, and they will take whatever CPM you want to pay
Augustine Fou
Sep 15, 2021
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In programmatic channels, quality does NOT go up with higher CPMs
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Simple Cross-Channel Optimizations for Digital Campaigns
Forget the fancy custom algorithms and microtargeting; basic blocking and tackling works better.
Augustine Fou
Sep 14, 2021
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Simple Cross-Channel Optimizations for Digital Campaigns
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