FouAnalytics Practitioners' Newsletter
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Other fraud detection vendors only measure for IVT (invalid traffic). They don’t measure for humans. So when they tell you there’s only 0.6% IVT, it…
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Bot Activity Is Key to Large Volumes, Low CPM Prices, High Click Rates
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Yes, we measure viewability in FouAnalytics. And we have security measures in place to prevent tampering, like what was documented with Newsweek in 2018…
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When you run a PageXray on a site or page, and you see a large number of pages that are neither ad serving or ad tracking domains, you are likely…
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For practitioners, in the Domain App report, you can isolate mobile apps by typing the following into the search box on the upper right of the page…
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Don't just trust that your DSP, SSP, or anything ad tech works. Verify it. If you can't then don't spend the money
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Generation 2 of our entropy analysis incoming to #FouAnalytics see if you can tell which scatterplot below shows campaign data (gray dots) overlapping…
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For practitioners, this is a quick way to isolate various types of traffic to time series pattern analysis.
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If a site is a cheater, they will use every trick in the book to make more money and cover it up.
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It’s the same mix of crappy sites, and they will take whatever CPM you want to pay
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Forget the fancy custom algorithms and microtargeting; basic blocking and tackling works better.
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