FouAnalytics Practitioners' Newsletter
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If a site is a cheater, they will use every trick in the book to make more money and cover it up.
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It’s the same mix of crappy sites, and they will take whatever CPM you want to pay
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Forget the fancy custom algorithms and microtargeting; basic blocking and tackling works better.
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... how else could I afford >50 million ad impressions?
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Nope, you wasted more money instead.
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Lots of advertisers have been whipped into a frenzy of concern over the loss of device-level identifiers in iOS. Adtech proponents tell them their targ…
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looking only at the clicks that arrived on the ecommerce site, only 5% was human. That means, whatever CPM they paid, however low that CPM was, they on…
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#FouAnalytics practitioners, a new feature that should help speed your workflow. We just took the Executive Summary tab live on all accounts. When you …
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For those practitioners who asked about the difference between in-ad and on-site measurement in FouAnalytics. In-ad tags are used to measure programmat…
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Use FouAnalytics to monitor frequency caps yourself
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For practitioners who need to share screenshots from the FouAnalytics dashboard with clients, we added a feature that makes that easier and faster. Whe…
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Security is getting more and more invasive, using biometrics like fingerprints, iris scans, facial recognition, and even DNA.
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