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FouAnalytics Practitioners' Newsletter moved to LinkedIn
Friendly reminder that I am no longer posting here on Substack. Please see the link below to subscribe on LinkedIn instead: Subscribe on LinkedIn…
Feb 6
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Augustine Fou
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FouAnalytics Practitioners' Newsletter moved to LinkedIn
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January 2022
Moving FouAnalytics Practitioners' Newsletter to LinkedIn
This will be my last post here on Substack. I moved the newsletter to LinkedIn FouAnalytics Practitioners …
Jan 25, 2022
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Augustine Fou
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Moving FouAnalytics Practitioners' Newsletter to LinkedIn
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December 2021
Optimize for Humans and Away From Bots with FouAnalytics
Other fraud detection vendors only measure for IVT (invalid traffic). They don’t measure for humans. So when they tell you there’s only 0.6% IVT, it…
Dec 13, 2021
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Augustine Fou
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Optimize for Humans and Away From Bots with FouAnalytics
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November 2021
First Direct Evidence that Bot Activity Drives/Enables Lower CPMs
Bot Activity Is Key to Large Volumes, Low CPM Prices, High Click Rates
Nov 27, 2021
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Augustine Fou
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First Direct Evidence that Bot Activity Drives/Enables Lower CPMs
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Yes, Viewability Measurement in FouAnalytics
Yes, we measure viewability in FouAnalytics. And we have security measures in place to prevent tampering, like what was documented with Newsweek in 2018…
Nov 24, 2021
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Augustine Fou
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Yes, Viewability Measurement in FouAnalytics
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How to Spot Affiliate Cookie-Stuffing Fraud with PageXray by FouAnalytics
When you run a PageXray on a site or page, and you see a large number of pages that are neither ad serving or ad tracking domains, you are likely…
Nov 9, 2021
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Augustine Fou
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How to Spot Affiliate Cookie-Stuffing Fraud with PageXray by FouAnalytics
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How to Find Fake Apps and Apps Run in Mobile Emulators with FouAnalytics
For practitioners, in the Domain App report, you can isolate mobile apps by typing the following into the search box on the upper right of the page…
Nov 8, 2021
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Augustine Fou
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How to Find Fake Apps and Apps Run in Mobile Emulators with FouAnalytics
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October 2021
(Don't) Trust AND Verify Has Never Been More Crucial
Don't just trust that your DSP, SSP, or anything ad tech works. Verify it. If you can't then don't spend the money
Oct 15, 2021
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Augustine Fou
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(Don't) Trust AND Verify Has Never Been More Crucial
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Generation 2 of Entropy Analysis in FouAnalytics
Generation 2 of our entropy analysis incoming to #FouAnalytics see if you can tell which scatterplot below shows campaign data (gray dots) overlapping…
Oct 8, 2021
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Augustine Fou
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Generation 2 of Entropy Analysis in FouAnalytics
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* New * Feature - Show/Hide Types of Traffic in FouAnalytics
For practitioners, this is a quick way to isolate various types of traffic to time series pattern analysis.
Oct 7, 2021
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Augustine Fou
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* New * Feature - Show/Hide Types of Traffic in FouAnalytics
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September 2021
Bought Traffic = Bot Traffic
If a site is a cheater, they will use every trick in the book to make more money and cover it up.
Sep 18, 2021
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Augustine Fou
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Bought Traffic = Bot Traffic
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In programmatic channels, quality does NOT go up with higher CPMs
It’s the same mix of crappy sites, and they will take whatever CPM you want to pay
Sep 15, 2021
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Augustine Fou
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In programmatic channels, quality does NOT go up with higher CPMs
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