If you get DAILY reports, you can't see if all your ads may have been used up between 12 - 4a when humans are asleep.
Augustine Fou
Did they detect IVT correctly? Did they help you get a refund? Did they provide you any actionable insights like which sites and apps caused the proble…
Augustine Fou
How much of every dollar goes to ad tech middlemen, versus "working media" (showing ads)?
Augustine Fou
Definition of reach?How do you define “reach”? In Switzerland, pop of 8.6M, with 5 sites you reach 70% of Swiss Users (Source: MACH total audience). What do adverti…
Michael M. Maurantonio
basic "due diligence" is what is needed to see the fraud and do something about itHow To Find Bot Traffic With Google Analytics Can you find fraudulent…
Augustine Fou
Look for optimizations like heavy or unused scripts that can be removed
Augustine Fou
Have you seen it?Advertiser pay for it. Would you? Ads not viewable, only a few pixel Site questionable. Very! Known for conspiracy theories, right-wing propagan…
Michael M. Maurantonio
Publishers, what are the most common issues you face with fraud detection vendors?don’t name names, just talk about the issues publishers that I have worked with are good, mainstream pubs; but they often get accused of high IV…
Augustine Fou
Look for, but don't be worried about, referrer spam in your Google Analytics
Augustine Fou
Most marketers don't even get placement reports that tell them which websites or apps are ripping them off.
Augustine Fou
What to look for in your analytics and reports to find and reduce ad fraud yourself
Augustine Fou
Welcome to FouAnalytics Practitioners' Newsletter by me, Augustine Fou. #FouAnalytics - site & media analytics w/ fraud detection baked in -- h…
Augustine Fou