If a site is a cheater, they will use every trick in the book to make more money and cover it up.
It’s the same mix of crappy sites, and they will take whatever CPM you want to pay
Forget the fancy custom algorithms and microtargeting; basic blocking and tackling works better.
... how else could I afford >50 million ad impressions?
Nope, you wasted more money instead.
Lots of advertisers have been whipped into a frenzy of concern over the loss of device-level identifiers in iOS. Adtech proponents tell them their targ…
looking only at the clicks that arrived on the ecommerce site, only 5% was human. That means, whatever CPM they paid, however low that CPM was, they on…
#FouAnalytics practitioners, a new feature that should help speed your workflow. We just took the Executive Summary tab live on all accounts. When you …
For those practitioners who asked about the difference between in-ad and on-site measurement in FouAnalytics. In-ad tags are used to measure programmat…
Use FouAnalytics to monitor frequency caps yourself
For practitioners who need to share screenshots from the FouAnalytics dashboard with clients, we added a feature that makes that easier and faster. Whe…
Security is getting more and more invasive, using biometrics like fingerprints, iris scans, facial recognition, and even DNA.