FouAnalytics Practitioners' Newsletter

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January 2022

Moving FouAnalytics Practitioners' Newsletter to LinkedIn
This will be my last post here on Substack. I moved the newsletter to LinkedIn FouAnalytics Practitioners …
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Augustine Fou

December 2021

November 2021

First Direct Evidence that Bot Activity Drives/Enables Lower CPMs
Bot Activity Is Key to Large Volumes, Low CPM Prices, High Click Rates
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Augustine Fou
Yes, Viewability Measurement in FouAnalytics
Yes, we measure viewability in FouAnalytics. And we have security measures in place to prevent tampering, like what was documented with Newsweek in 2018…
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Augustine Fou
How to Spot Affiliate Cookie-Stuffing Fraud with PageXray by FouAnalytics
When you run a PageXray on a site or page, and you see a large number of pages that are neither ad serving or ad tracking domains, you are likely…
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Augustine Fou
How to Find Fake Apps and Apps Run in Mobile Emulators with FouAnalytics
For practitioners, in the Domain App report, you can isolate mobile apps by typing the following into the search box on the upper right of the page…
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Augustine Fou
2

October 2021

(Don't) Trust AND Verify Has Never Been More Crucial
Don't just trust that your DSP, SSP, or anything ad tech works. Verify it. If you can't then don't spend the money
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Augustine Fou
Generation 2 of Entropy Analysis in FouAnalytics
Generation 2 of our entropy analysis incoming to #FouAnalytics see if you can tell which scatterplot below shows campaign data (gray dots) overlapping…
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Augustine Fou
* New * Feature - Show/Hide Types of Traffic in FouAnalytics
For practitioners, this is a quick way to isolate various types of traffic to time series pattern analysis.
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Augustine Fou

September 2021

Bought Traffic = Bot Traffic
If a site is a cheater, they will use every trick in the book to make more money and cover it up.
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Augustine Fou
In programmatic channels, quality does NOT go up with higher CPMs
It’s the same mix of crappy sites, and they will take whatever CPM you want to pay
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Augustine Fou
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