This will be my last post here on Substack. please see and re-subscribe on LinkedIn (link below) Best Practices and Pro Tips for FouAnalytics…
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Other fraud detection vendors only measure for IVT (invalid traffic). They don’t measure for humans. So when they tell you there’s only 0.6% IVT, it…
Bot Activity Is Key to Large Volumes, Low CPM Prices, High Click Rates
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Yes, we measure viewability in FouAnalytics. And we have security measures in place to prevent tampering, like what was documented with Newsweek in 2018…
When you run a PageXray on a site or page, and you see a large number of pages that are neither ad serving or ad tracking domains, you are likely…
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For practitioners, in the Domain App report, you can isolate mobile apps by typing the following into the search box on the upper right of the page…
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Don't just trust that your DSP, SSP, or anything ad tech works. Verify it. If you can't then don't spend the money
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Generation 2 of our entropy analysis incoming to #FouAnalytics see if you can tell which scatterplot below shows campaign data (gray dots) overlapping…
For practitioners, this is a quick way to isolate various types of traffic to time series pattern analysis.
If a site is a cheater, they will use every trick in the book to make more money and cover it up.
It’s the same mix of crappy sites, and they will take whatever CPM you want to pay
Forget the fancy custom algorithms and microtargeting; basic blocking and tackling works better.