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FouAnalytics Practitioners' Newsletter moved to LinkedIn
Friendly reminder that I am no longer posting here on Substack.
Feb 6, 2024
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Augustine Fou
2
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Moving FouAnalytics Practitioners' Newsletter to LinkedIn
This will be my last post here on Substack.
Jan 25, 2022
•
Augustine Fou
3
1
Optimize for Humans and Away From Bots with FouAnalytics
Other fraud detection vendors only measure for IVT (invalid traffic).
Dec 13, 2021
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Augustine Fou
1
First Direct Evidence that Bot Activity Drives/Enables Lower CPMs
Bot Activity Is Key to Large Volumes, Low CPM Prices, High Click Rates
Nov 27, 2021
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Augustine Fou
4
Yes, Viewability Measurement in FouAnalytics
Yes, we measure viewability in FouAnalytics.
Nov 24, 2021
•
Augustine Fou
How to Spot Affiliate Cookie-Stuffing Fraud with PageXray by FouAnalytics
When you run a PageXray on a site or page, and you see a large number of pages that are neither ad serving or ad tracking domains, you are likely…
Nov 9, 2021
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Augustine Fou
2
How to Find Fake Apps and Apps Run in Mobile Emulators with FouAnalytics
For practitioners, in the Domain App report, you can isolate mobile apps by typing the following into the search box on the upper right of the page:
Nov 8, 2021
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Augustine Fou
1
2
(Don't) Trust AND Verify Has Never Been More Crucial
Don't just trust that your DSP, SSP, or anything ad tech works. Verify it. If you can't then don't spend the money
Oct 15, 2021
•
Augustine Fou
1
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