FouAnalytics Practitioners' Newsletter

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Moving FouAnalytics Practitioners' Newsletter to LinkedIn
This will be my last post here on Substack. I moved the newsletter to LinkedIn FouAnalytics Practitioners …
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Augustine Fou
Optimize for Humans and Away From Bots with FouAnalytics
Other fraud detection vendors only measure for IVT (invalid traffic). They don’t measure for humans. So when they tell you there’s only 0.6% IVT, it…
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Augustine Fou
First Direct Evidence that Bot Activity Drives/Enables Lower CPMs
Bot Activity Is Key to Large Volumes, Low CPM Prices, High Click Rates
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Augustine Fou
Yes, Viewability Measurement in FouAnalytics
Yes, we measure viewability in FouAnalytics. And we have security measures in place to prevent tampering, like what was documented with Newsweek in 2018…
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Augustine Fou
How to Spot Affiliate Cookie-Stuffing Fraud with PageXray by FouAnalytics
When you run a PageXray on a site or page, and you see a large number of pages that are neither ad serving or ad tracking domains, you are likely…
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Augustine Fou
How to Find Fake Apps and Apps Run in Mobile Emulators with FouAnalytics
For practitioners, in the Domain App report, you can isolate mobile apps by typing the following into the search box on the upper right of the page…
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Augustine Fou
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(Don't) Trust AND Verify Has Never Been More Crucial
Don't just trust that your DSP, SSP, or anything ad tech works. Verify it. If you can't then don't spend the money
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Augustine Fou
FouAnalytics Practitioners' Newsletter
FouAnalytics Practitioners' Newsletter
FouAnalytics practitioners' share experiences, best practices, and tips for other analytics professionals.

FouAnalytics Practitioners' Newsletter

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