yes, ad fraud eats up ad impressions and that affects both small and large brands. However, because small businesses are usually more vigilant with their spending, they have a better chance of avoiding the fraud than the biggest brands that have handed millions of dollars to a media agency to spend for them. here are two stories of how small businesses found and mitigated fraud themselves. https://www.linkedin.com/pulse/how-two-small-businesses-beat-ad-fraud-dr-augustine-fou-/
Do these stats also appear for small businesses? The reports of ad fraud I've seen and read cover only big brands.
yes, ad fraud eats up ad impressions and that affects both small and large brands. However, because small businesses are usually more vigilant with their spending, they have a better chance of avoiding the fraud than the biggest brands that have handed millions of dollars to a media agency to spend for them. here are two stories of how small businesses found and mitigated fraud themselves. https://www.linkedin.com/pulse/how-two-small-businesses-beat-ad-fraud-dr-augustine-fou-/