Thread: Basic "due diligence" is all it takes to find ad fraud in your own campaigns
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basic "due diligence" is what is needed to see the fraud and do something about it How To Find Bot Traffic With Google Analytics Can you find fraudulent bot traffic with Google Analytics alone? Yes, here's how. less than 50% of an advertiser's dollar goes to "working media" (showing digital ads) when they buy through the long, complex, and non-transparent programmatic supply chain
Thread: Basic "due diligence" is all it takes to find ad fraud in your own campaigns
Thread: Basic "due diligence" is all it takes…
Thread: Basic "due diligence" is all it takes to find ad fraud in your own campaigns
basic "due diligence" is what is needed to see the fraud and do something about it How To Find Bot Traffic With Google Analytics Can you find fraudulent bot traffic with Google Analytics alone? Yes, here's how. less than 50% of an advertiser's dollar goes to "working media" (showing digital ads) when they buy through the long, complex, and non-transparent programmatic supply chain