Media CPMs (CPMs paid to publisher) Does Not Differ Much Between Tracking Protection Browsers vs Tracking Browsers
fouanalytics.substack.com
I wanted to get some publishers to chime in on this topic. It is frequently believed that tracking protection browsers like Firefox and Safari command lower CPMs than non-tracking browsers like Chrome. What you will see below are CPM prices (bid CPM and CPM paid) for specific browsers. These are MEDIA CPMs only, and deliberately exclude audience segment, targeting parameters, and verification CPMs that cost extra. This study focuses only on media CPMs that the publishers will receive.
Media CPMs (CPMs paid to publisher) Does Not Differ Much Between Tracking Protection Browsers vs Tracking Browsers
Media CPMs (CPMs paid to publisher) Does Not…
Media CPMs (CPMs paid to publisher) Does Not Differ Much Between Tracking Protection Browsers vs Tracking Browsers
I wanted to get some publishers to chime in on this topic. It is frequently believed that tracking protection browsers like Firefox and Safari command lower CPMs than non-tracking browsers like Chrome. What you will see below are CPM prices (bid CPM and CPM paid) for specific browsers. These are MEDIA CPMs only, and deliberately exclude audience segment, targeting parameters, and verification CPMs that cost extra. This study focuses only on media CPMs that the publishers will receive.