For those practitioners who asked about the difference between in-ad and on-site measurement in FouAnalytics. In-ad tags are used to measure programmatic campaigns. The tags ride along with the display and video ads that get sprayed out on thousands of sites. Because the tags are inside the ad iframe, and the ad serving domains are different from the domain of the publishers’ pages, cross domain browser security means the tag cannot look outside of the ad iframe itself. The tag will only see mouse movements and clicks when the user moves the mouse on top of the ad iframe and then clicks on it.
In-Ad vs On-Site Measurement in FouAnalytics
In-Ad vs On-Site Measurement in FouAnalytics
In-Ad vs On-Site Measurement in FouAnalytics
For those practitioners who asked about the difference between in-ad and on-site measurement in FouAnalytics. In-ad tags are used to measure programmatic campaigns. The tags ride along with the display and video ads that get sprayed out on thousands of sites. Because the tags are inside the ad iframe, and the ad serving domains are different from the domain of the publishers’ pages, cross domain browser security means the tag cannot look outside of the ad iframe itself. The tag will only see mouse movements and clicks when the user moves the mouse on top of the ad iframe and then clicks on it.