In Switzerland, pop of 8.6M, with 5 sites you reach 70% of Swiss Users (Source: MACH total audience). What do advertisers get instead? Why don’t the want to know where their ads are running? How to be sure, ads were not running on shady sites? PS: blick.ch has a reach of over 40% but only gets a share of less than 6%
Reach is a massive issue, I always discount digital reach reports by about 30% minimum... last year ran a two month campaign in a county of 800,000 and according to FB they reached 85% of that. Which is obviously impossible.
Definition of reach?
Reach is a massive issue, I always discount digital reach reports by about 30% minimum... last year ran a two month campaign in a county of 800,000 and according to FB they reached 85% of that. Which is obviously impossible.