Have a look at this article https://www.forbes.com/sites/augustinefou/2021/03/17/the-best-deal-in-programmatic-digital-advertising-right-now If you have the ability to run an experiment, try this. A new campaign line targeting just Safari and Firefox to get your ads in front of humans, at a significant discount on CPMs. Compare the business outcomes you get from this experimental campaign to the outcomes you were getting using ad targeting. I’d be very very interested to hear what you find. If you’re able to get more outcomes and pay lower CPMs at the same time.
Great insight dear Augustine. When analyzing data from FouAnalytics, we can see the better quality coming from MacOS and iOS. We will eliminate for the next campaign android and focus on iOS in Switzerland with 55% market share. Still enough.
Great insight dear Augustine. When analyzing data from FouAnalytics, we can see the better quality coming from MacOS and iOS. We will eliminate for the next campaign android and focus on iOS in Switzerland with 55% market share. Still enough.