Hi Alex! Great post - the strategy we use is to always start with maximize clicks and use ad copy that leans into the intent / action / conversion desired on site. Then once you have enough conversions, switch to maximize conversions. You can also adjust the amount you are willing to pay for conversions from highly aligned & relevant searches (keywords) versus more broad keywords to continue to optimize paid search to the most aligned and likely to convert audience.
That is a good call. In some of my campaigns, the conversions are $5,000 or higher so getting enough conversions to ever get the algo working is hard. That said, I use tracking URLs to understand post-click behavior which often give me enough data to successfully optimize towards conversions. Thank you for the feedback!
Hi Alex! Great post - the strategy we use is to always start with maximize clicks and use ad copy that leans into the intent / action / conversion desired on site. Then once you have enough conversions, switch to maximize conversions. You can also adjust the amount you are willing to pay for conversions from highly aligned & relevant searches (keywords) versus more broad keywords to continue to optimize paid search to the most aligned and likely to convert audience.
That is a good call. In some of my campaigns, the conversions are $5,000 or higher so getting enough conversions to ever get the algo working is hard. That said, I use tracking URLs to understand post-click behavior which often give me enough data to successfully optimize towards conversions. Thank you for the feedback!