FouAnalytics Practitioners' Newsletter | Augustine Fou | Substack

This will be my last post here on Substack. please see and re-subscribe on LinkedIn (link below) Best Practices and Pro Tips for FouAnalytics Practitioners https://www.linkedin.com/newsletters/fouanalytics-practitioners-6882693009914253312/ See you on the other side ;-)

Jan 25, 2022

New Top Community

Other fraud detection vendors only measure for IVT (invalid traffic). They don’t measure for humans. So when they tell you there’s only 0.6% IVT, it…

Dec 13, 2021

Bot Activity Is Key to Large Volumes, Low CPM Prices, High Click Rates

Nov 27, 2021

Yes, we measure viewability in FouAnalytics. And we have security measures in place to prevent tampering, like what was documented with Newsweek in 2018…

Nov 24, 2021

When you run a PageXray on a site or page, and you see a large number of pages that are neither ad serving or ad tracking domains, you are likely…

Nov 9, 2021

For practitioners, in the Domain App report, you can isolate mobile apps by typing the following into the search box on the upper right of the page…

Nov 8, 2021

Don't just trust that your DSP, SSP, or anything ad tech works. Verify it. If you can't then don't spend the money

Oct 15, 2021

Generation 2 of our entropy analysis incoming to #FouAnalytics see if you can tell which scatterplot below shows campaign data (gray dots) overlapping…

Oct 8, 2021

FouAnalytics Practitioners' Newsletter

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